With so many businesses now active on social media, it can be a little overwhelming trying to come up with ways to cut through all the noises. But then again, sometimes the answers are right in front of our eyes – and no, you don’t necessarily need a viral hit to stand out. This article will go over 5 simple ways to make your business stand out on social media that you might have overlooked.
1. Brand Voice
The early days of brands being monotone robots on Social Media are over. Being yourself (or brandself) online is the way to go! Write and interact like a human. Find the characteristics and adjectives that showcase your organisation. And most importantly, be consistent across all social platforms. Keep in mind that building a strong brand voice will take time and effort to really nail down. But when done right, you’ll happily watch the magic unfold. It will help you stand out from the crowd and attract the proper followers to your social media channels.
2. Interactive Content
No one wants content that’s dull. What if you posted something thought-provoking or engaging instead? Suddenly, everything changes. Instead of passively consuming it, your readers are actively contributing to it. This is a surefire way to get them moving, whether polls, quizzes, contests, or something else. The key point to remember is the necessity of creative ways of communicating with your audience and creating material that speaks to them. Easiest way to find ideas is to look at what your competitors are doing for inspiration. Gather the information you’ve obtained to generate new ideas and add your own little twist to it. You’re not here to reinvent the wheel; you’re here to improve it!
3. Regular Posting
When you post regularly, you train your followers to frequently expect new content from you. As a result, they’re more inclined to stop by every couple of days to see what you’re up to. If you post quality content, they’ll be excited to see what you’ve prepared for them. In practice, bear in mind that some days will be busier than others for you. But that’s fine as there are many solutions available to help you get through these. One of them is to plan out your content ahead of time and create a posting schedule. Another wonderful alternative is to hire a Digital Marketing Agency to handle this area of your business, generating your material and ensuring that it is posted on time.
4. Enticing Storytelling
In essence, your content should inspire and provide a solution to the challenges your followers face. However, if you package it and present it as a type of storytelling, you may take them on a satisfying and informative journey. Do this right, and sales will follow naturally. You’ll need two things to make this work: doing your homework and having a flair for writing. The first one is as simple as opening up a discussion board and seeing what people are having trouble with. The second requires some skill and practice (but both are easy to outsource).
5. Memorable Design
A block of text may be perceived as dry and boring. Therefore, make sure to include many photographs and other media that will grab your audience’s attention. The reason for this is twofold. First, you must grab and hold their attention for as long as possible. Keep in mind that your competitors are also vying for it, and if you don’t keep your visitors interested, they will click away. Secondly, you need to build a brand, and you do that by making your content memorable. Moreover, make sure all the visuals/designs you post follow a particular theme. In an ideal world, a prospect would be able to tell it was you who posted something without even having your logo on it.
By applying the tips mentioned above, you’ll be on your way to boosting your social media presence and improving your overall conversion rate. It won’t happen overnight, but success will eventually follow if you stay focused and keep pushing day after day. Get in touch with our Social Media team who will coach you to manage your Social Media accounts.
